Just before Easter is a beautiful time in the year to come to primary school and show day old chicks. Positive education on what the poultry industry is really doing. A lot of these kids have never seen day old chicks or even know about farm animals. “It’s not only about commerce, it’s also about creating awareness”. If young kids only hear the message that’s presented through the media by animal welfare organisation, I can only say “it’s a very limited message”.