From January 2019 till January 2020 AC Poultry International has been working on an Interim assignment at PMJ in Opmeer The Netherlands. Goal of the assignment was to start development of a mid-long term sales strategy. In this strategy there were three key elements that needed to be highlighted; Innovation, Diversification and Quantification. Goals, targets and means have been clearly stipulated and the execution of it all will be managed by the new appointed General manager Wiebe Feenstra. AC Poultry thanks the entire staff of PMJ for an exciting year and wish management and personnel all the best and success in business and development in the years to come.